Vector Laboratories Case Study

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Web Services

  • Web Design & UX
  • Customer User Testing
  • Strategy & Optimization
  • Search Engine Optimization

Meet Vector Laboratories

VectorLabs specializes in Labeling and Detection Systems for Biological Science. They’ve been developing and manufacturing reagents since 1976, and they’ve been referenced in over 300,000 publications.

Vector Laboratories needed an eCommerce partner for commercialization. They needed a digital partner to help improve the quality of the website in terms of organization, eCommerce, SEO, and content. Supreme, the first digital marketing agency exclusively for life sciences, helped to fill that role and exceeded Vector’s expectations.

The Story

"We Needed an eCommerce Partner for Commercialization"

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The Challenge

Vector Laboratories is a portfolio company of Maravai LifeSciences. Maravai LifeSciences acquires companies that have high-growth potential, but they haven’t yet invested on the commercial side. Vector Laboratories needed to find a eCommerce partner that could improve the quality of their website in terms of organization, eCommerce, SEO, and content.

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The Strategy

Vector Laboratories looked for a number of vendors prior to selecting Supreme. Everyone else was a “jack-of-all-trades,” whereas Supreme only focused on digital marketing and Search Engine Optimization. VectorLabs asked us to help Supreme to lead all digital strategy, discovery, research, and design.

Through a process of information gathering, involving customer testing and SEO data analytics, we were able to make guided decisions for the best possible website.

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The Results

Vector Laboratories successfully launched their newly designed website with increased speed, product organization and customer usability. As a result, customers are better able to navigate the website, find the products they need, and view the resources to help them succeed in their research goals. In addition, through a process of constantly measuring and optimizing, we’re able to continually improve the website to better serve visitors.

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“Strong Partnership With Supreme”

“Supreme was very good at accommodating all of our different ideas and requests, which made for a strong partnership. We’ve really enjoyed working with Supreme, and they have been excellent at keeping track of all the details. Compared to the other vendors Supreme was a lot more nimble, responsive, and had a “can-do” attitude.”

HARJIT KULLAR

Vice President, Marketing at MARAVAI LIFE SCIENCES

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“Strong Partnership With Supreme”

“Supreme was very good at accommodating all of our different ideas and requests, which made for a strong partnership. We’ve really enjoyed working with Supreme, and they have been excellent at keeping track of all the details. Compared to the other vendors Supreme was a lot more nimble, responsive, and had a “can-do” attitude.”

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HARJIT KULLAR

Vice President, Marketing at MARAVAI LIFE SCIENCES

Custom Designed Templates

When it comes to web design, we believe form must fit function.

Designing unique custom templates starts and ends with the customer-first. We ensure that what we create is aligned with providing customers real utility rather than just a fancy design. How do we do this?

  • Identify the target audience
  • Identify the target audience
  • Conduct live user testing and listen to customers for feedback
  • Produce “low-fidelity” wireframes of templates
  • Produce custom designs with a distinctive color, brand, look and feel
  • Listen to feedback and make revisions
  • Continual development
  • Conduct live user testing and listen to customers for feedback
  • Produce “low-fidelity” wireframes of templates
  • Produce custom designs with a distinctive color, brand, look and feel
  • Listen to feedback and make revisions
  • Continual development

Mobile Usability

Life science researchers are increasingly conducting research on mobile devices.

That’s why our websites not only have to be mobile-responsive but also mobile-usable. Visitors should be able to easily navigate, search, learn and buy from their mobile device, anywhere and everywhere.

Technological advancement happens so fast that we must always be anticipating for the future, otherwise your new website can easily become outdated by the time it launches.