Advanced Cell Diagnostics

How we used digital marketing to establish the company as a leader in RNA in situ hybridization.


Advanced Cell Diagnostics



Reagents & Services


Search Engine Optimization

Conversion Optimization

LinkedIn Advertising

Content Marketing

Google AdWords Management

Facebook Advertising


Advanced Cell Diagnostics (ACD) is a Bay Area startup that developed a revolutionary RNA in situ hybridization method. We helped ACD share their discovery and establish themselves as leaders in the field by using proven digital marketing strategies which allowed them to rank at the top of Google for virtually all of their relevant keywords.

The Challenge

ACD’s technology was revolutionary, but they needed a strong digital presence to help get more people to adopt it. As a small startup in the Bay Area, they didn’t have the time or expertise to launch digital campaigns that would boost their presence on Google and other networks.

The Strategy

We led all digital strategies when it came to driving traffic and turning those visitors into prospects.

Quickly their top commercial intent keywords such as RNA-ISH were ranking on the top of Google, and when combined with Paid Search ads, ACD’s growth began to take off.

The Results

Over the first five years of our engagement, ACD grew tremendously, largely in part due to strong digital marketing campaigns for both awareness and lead generation.

They were eventually acquired by Bio-Techne, and Supreme for the last five years has continued our partnership now under their new ownership.


Comprehensive Life Science SEO

Our clients see an average of 243% improvement in organic traffic after using our SEO services. Our optimized and adaptive process covers: Keyword research, on-page optimization, technical setup, and more. We’ll work closely with you and your team so we get your website in front of the audiences who want what you offer.

Download The Ultimate Life Sciences SEO Checklist

See the 78-point checklist responsible for an average 243% increase in organic traffic from highly competitive life science keywords.

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Paid Digital Advertising

We led and managed ACD’s digital advertising on three major networks. With three Advanced Certified Google AdWords Specialists in-house, we’re able to test and implement fresh ideas. This has allowed ACD to stay ahead of the competition and remain agile with professionally managed campaigns that are measured by clear conversion goals.

“We cannot be more impressed at the stunning results.”

"Supreme implemented SEO work on our existing website. They took our organic visits from 30% of total traffic to 55% in about 2 months’ time.

We have continued to use Supreme’s services as our business grew—we moved from just doing SEO to SEM. All in all, Supreme Optimization and our business relationship with them have been carefully measured. We cannot be more impressed by the stunning results."


Director of Market Development,