The Life Science Marketer’s Complete Guide To Google Ads

10 Hacks For Targeting Scientists Through Google Search
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See What’s Inside

Written by 2 Ph.D.s and 1 expert digital marketer, the Life Science Marketer’s Complete Guide to Google Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of Google PPC Advertising.
How To Pre-Qualify Your Paid Traffic
How To Select Your Target Locations
How To Block Bad Searches
How To Use Competitor Keywords
How To Increase Quality Score
How To Maximize Your Visibility
What Days Should You Run Ads
How To Target Decision Makers
How Retargeting Can Maximize ROI
When To Use Bing Ads
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Meet The Authors

Eric Southwell

Chief Marketing Officer
As the Chief Marketing Officer for Supreme, Eric manages a team of 27 to provide a measurable ROI on over 190 different accounts across Google Ads, LinkedIn, and Facebook.
Eric is a former NASA award-winning employee and a certified course instructor. He has over 7 years experience in managing digital advertising campaigns, and he is considered to be one of the top B2B PPC specialists.

Ben Duffield

Director - Paid Social
Ben has been with Supreme over 8 years. He has more than 10 years of digital marketing experience across SEO, web dev, email, Google Ads, and Social Media marketing.
He now manages a team of 12 account managers who run over 80 LinkedIn, Facebook and Twitter ad accounts.

Mihaela Pupavac, Ph.D.

Director - Paid Search
Mihaela obtained her Ph.D. from McGill University, and has over 10 years of experience in academic research in the fields of biotechnology, molecular biology, and genetics.
She has since taken her knowledge of the life sciences and combined it with the skill set of paid advertising on Google Ads, Microsoft (Bing) Ads, Facebook, and LinkedIn.
For the past 5 years she has directly helped over 30 life science clients grow their business through paid advertising. She oversees a team managing $17M in yearly ad spend.

Irene Lecker

Manager - Paid Social
Irene has 11 years of biomedical research experience with a focus on translational neuroscience and drug target identification.
She has a B.Sc. in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from the University of Toronto.
She has 23 peer-reviewed publications, over 50 published abstracts, one US patent, and numerous scholarships and awards for scientific excellence.
Since joining Supreme, Irene has worked with over 40 life science and pharma companies to drive leads and sales utilizing LinkedIn Ads.

“I love working with the Supreme team.”

“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience.
I love working with the Supreme team.”


Media and Metrics Specialist

“Supreme Transformed Our Advertising.”

“Our partnership with Supreme has helped
transform our digital advertising program across Google and LinkedIn.”

Harjit Kullar

Vice President, Marketing MARAVAI

“Eric and the Supreme team are ROCKSTARS!”

“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”

Kenneth Kami

Vice President of Marketing

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