The Life Science Marketer’s Complete Guide To Google Ads
10 Hacks For Targeting Scientists Through Google Search
See What’s Inside
Written by 2 Ph.D.s and 1 expert digital marketer, the Life Science Marketer’s Complete Guide to Google Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of Google Advertising.
10 Hacks For Targeting Scientists Through Google Search
- How To Pre-Qualify Your Paid Traffic
- How To Select Your Target Locations
- How To Block Bad Searches
- How To Use Competitor Keywords
- How To Increase Quality Score
- How To Maximize Your Visibility
- What Days Should You Run Ads
- How To Target Decision Makers
- How Retargeting Can Maximize ROI
- When To Use Bing Ads
Meet The Authors
Eric Southwell
CHIEF ADVERTISING OFFICER
As the Chief Advertising Officer for Supreme Optimization, Eric manages a team of 15 to provide a measurable ROI on over 100 different accounts across Google Ads, LinkedIn, Twitter and Facebook. Eric is a former NASA award-winning employee and a certified AdSkills.com course instructor. He has over 5 years experience in managing digital advertising campaigns, and he is considered to be one of the top B2B PPC specialists. Before joining Supreme, Eric was a self-proclaimed world traveler visiting over 35 different countries.
Mihaela Pupavac
SENIOR PH.D. PPC STRATEGIST
Mihaela has over 10 years of experience in scientific research. She has a B.S. in Biochemistry and a M.S. and Ph.D. in Human Genetics from McGill University. Her research background is in identifying genetic variants that cause rare diseases using the NGS approaches. Since joining Supreme Optimization Mihaela has helped over 20 organizations in the life science and pharmaceutical industries grow their business through Google Ads advertising. She works with companies of all sizes including start-ups and billion-dollar corporations managing over $3M in yearly ad spend.
Michelle Goody
PH.D. SCIENTIFIC STRATEGIST
Michelle received her Ph.D. in Biomedical Sciences from the University of Maine in 2012. She completed two postdocs: one studying the innate immune response to Influenza A virus in zebrafish and the other studying muscular dystrophy in zebrafish genetic models of the disease. She has co-authored 17 peer-reviewed, scientific publications. Michelle taught Histology and Development Biology to undergraduates at the University of Maine. She lives in Old Town, ME, with her husband, two young kids, and step son. She manages 26 Google Ads accounts and over $1M in annual ad spend.
What Our Clients Are Saying
“I love working with the
Supreme team.”
“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”
Kevin Pellerin,
Media and Metrics Specialist
PROMEGA
“Supreme Transformed
Our Advertising.”
“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”
Harjit Kullar
Vice President, Marketing
MARAVAI LIFESCIENCES
“Eric and the Supreme team
are ROCKSTARS!”
“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”
Kenneth Kami
Vice President of Marketing
MDX HEALTH
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