9 Hacks For Targeting Scientists In The Wild
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Written by 2 Ph.D.s and 2 expert digital marketers, the Life Science Marketer’s Complete Guide to LinkedIn Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of LinkedIn Advertising.
9 Hacks For Targeting Scientists On LinkedIn
- How To Leverage Your Existing Assets
- How To Target Life Science Member Skills
- When To Use Life Science Member Groups
- What Is The Ideal Audience Size
- How To Set-Up Conversion Tracking
- When To Utilize Lead Generation Forms
- Why PDF Images Will Increase CTR
- How Eye Contact Images Will Increase CTR
- When To Use Account-based Marketing
Meet The Authors
CHIEF MARKETING OFFICER
As the Chief Marketing Officer for Supreme Optimization, Eric manages a
team of 27 to provide a measurable ROI on over 190 different accounts across
Google Ads, LinkedIn, and Facebook. Eric is a former NASA award-winning
employee and a certified AdSkills.com course instructor. He has over 7 years
experience in managing digital advertising campaigns, and he is considered
to be one of the top B2B PPC specialists. Before joining Supreme, Eric was a
self-proclaimed world traveler visiting over 35 different countries.
DIRECTOR - PAID SOCIAL
Ben has been with Supreme over 8 years. He has more than 10 years of digital
marketing experience across SEO, web dev, email, Google Ads, and Social
Media marketing. He now manages a team of 12 account managers who run
over 80 LinkedIn, Facebook and Twitter ad accounts.
Mihaela Pupavac, Ph.D.
DIRECTOR - PAID SEARCH
Mihaela obtained her Ph.D. from McGill University, and has over 10 years of
experience in academic research in the fields of biotechnology, molecular
biology, and genetics. She has since taken her knowledge of the life sciences
and combined it with the skill set of paid advertising on Google Ads,
Microsoft (Bing) Ads, Facebook, and LinkedIn. For the past 5 years she has
directly helped over 30 life science clients grow their business through paid
advertising. She oversees a team managing $17M in yearly ad spend.
MANAGER - PAID SOCIAL
Irene has 11 years of biomedical research experience with a focus on
translational neuroscience and drug target identification. She has a B.Sc.
in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from
the University of Toronto. She has 23 peer-reviewed publications, over 50
published abstracts, one US patent, and numerous scholarships and awards
for scientific excellence. Since joining Supreme, Irene has worked with over 40
life science and pharma companies to drive leads and sales utilizing LinkedIn
What Our Clients Are Saying
“I love working with the
“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”
Media and Metrics Specialist
“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”
Vice President, Marketing
“Eric and the Supreme team
“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”
Vice President of Marketing
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