9 Hacks For Targeting Scientists In The Wild
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Written by 2 Ph.D.s and 2 expert digital marketers, the Life Science Marketer’s Complete Guide to LinkedIn Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of LinkedIn Advertising.
9 Hacks For Targeting Scientists On LinkedIn
- How To Leverage Your Existing Assets
- How To Target Life Science Member Skills
- When To Use Life Science Member Groups
- What Is The Ideal Audience Size
- How To Set-Up Conversion Tracking
- When To Utilize Lead Generation Forms
- Why PDF Images Will Increase CTR
- How Eye Contact Images Will Increase CTR
- When To Use Account-based Marketing
Meet The Authors
CHIEF ADVERTISING OFFICER
As the Chief Advertising Officer for Supreme Optimization, Eric manages a team of 12 to provide a measurable ROI on over 100 different accounts across Google Ads, LinkedIn, Twitter and Facebook. Eric is a former NASA award-winning employee, and he is a certified AdSkills.com course instructor. He has over five years’ experience in managing digital advertising campaigns, and he is most known in the industry as the course creator of “Bulletproof LinkedIn Ads” on AdSkills.
DIRECTOR OF SOCIAL MEDIA ADVERTISING
Ben was Supreme’s first employee over six years ago when it was just Sheldon & Ben! Ben knows a lot about a lot when it comes to digital marketing. But for the last few years, Ben’s focus has been on producing exceptional lead generation campaigns through Facebook and LinkedIn advertising.
SENIOR PH.D. PPC STRATEGIST
Mihaela has over ten years of experience in academic research in the fields of biotechnology, molecular biology, and genetics. She obtained her Ph.D. from McGill University, where she worked on identifying genetic variants that cause human diseases, using NGS approaches. Mihaela has since taken her knowledge of the life sciences and combined them with the skill set of paid advertising on Google Ads, Facebook, and LinkedIn.
SENIOR PH.D. PPC STRATEGIST
Irene has 11 years of biomedical research experience with a focus on translational neuroscience and drug target identification. She has a B.Sc. in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from the University of Toronto. She has 20 peer-reviewed publications, over 50 published abstracts, one US patent, and numerous scholarships and awards for scientific excellence. Since joining Supreme, Irene has worked with over 25 life science and pharma companies to drive leads and sales utilizing LinkedIn Ads.
What Our Clients Are Saying
“I love working with the
“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”
Media and Metrics Specialist
“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”
Vice President, Marketing
“Eric and the Supreme team
“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”
Vice President of Marketing
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