The Life Science Marketer’s Complete Guide To LinkedIn Ads

9 Hacks For Targeting Scientists In The Wild

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Written by 2 Ph.D.s and 2 expert digital marketers, the Life Science Marketer’s Complete Guide to LinkedIn Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of LinkedIn Advertising.

9 Hacks For Targeting Scientists On LinkedIn

How To Leverage Your Existing Assets
How To Target Life Science Member Skills
When To Use Life Science Member Groups
What Is The Ideal Audience Size
How To Set-Up Conversion Tracking
When To Utilize Lead Generation Forms
Why PDF Images Will Increase CTR
How Eye Contact Images Will Increase CTR
When To Use Account-based Marketing

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Meet The Authors

Eric Southwell

CHIEF ADVERTISING OFFICER

As the Chief Advertising Officer for Supreme Optimization, Eric manages a team of 12 to provide a measurable ROI on over 100 different accounts across Google Ads, LinkedIn, Twitter and Facebook. Eric is a former NASA award-winning employee, and he is a certified AdSkills.com course instructor. He has over five years’ experience in managing digital advertising campaigns, and he is most known in the industry as the course creator of “Bulletproof LinkedIn Ads” on AdSkills.

Ben Duffield

DIRECTOR OF SOCIAL MEDIA ADVERTISING

Ben was Supreme’s first employee over six years ago when it was just Sheldon & Ben! Ben knows a lot about a lot when it comes to digital marketing. But for the last few years, Ben’s focus has been on producing exceptional lead generation campaigns through Facebook and LinkedIn advertising.

Mihaela Pupavac

SENIOR PH.D. PPC STRATEGIST

Mihaela has over ten years of experience in academic research in the fields of biotechnology, molecular biology, and genetics. She obtained her Ph.D. from McGill University, where she worked on identifying genetic variants that cause human diseases, using NGS approaches. Mihaela has since taken her knowledge of the life sciences and combined them with the skill set of paid advertising on Google Ads, Facebook, and LinkedIn.

Irene Lecker

SENIOR PH.D. PPC STRATEGIST

Irene has 11 years of biomedical research experience with a focus on translational neuroscience and drug target identification. She has a B.Sc. in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from the University of Toronto. She has 20 peer-reviewed publications, over 50 published abstracts, one US patent, and numerous scholarships and awards for scientific excellence. Since joining Supreme, Irene has worked with over 25 life science and pharma companies to drive leads and sales utilizing LinkedIn Ads.

What Our Clients Are Saying

“I love working with the
Supreme team.”

“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”

Kevin Pellerin,

Media and Metrics Specialist
PROMEGA

“Supreme Transformed
Our Advertising.”

“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”

Harjit Kullar

Vice President, Marketing
MARAVAI LIFESCIENCES

“Eric and the Supreme team
are ROCKSTARS!”

“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”

Kenneth Kami

Vice President of Marketing
MDX HEALTH

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