NMDP BioTherapies

How Effective Public Relations Helped an Innovative Cell and Gene Therapy Biotech Company Stand Out in a Crowded Market


Be the Match BioTherapies


Cell and Gene Therapy Biotech


Public Relations


In a sea of cell and gene therapy biotech companies, NMDP BioTherapies has managed to distinguish itself, thanks to the power of earned media.

Lauren Maxam, the Senior Marketing Manager at NMDP BioTherapies, was faced with the challenge of enhancing the brand's visibility. The parent company, NMDP, is renowned for its marrow registry, which often led to confusion between the B2B BioTherapies group and the B2C registry.

The need for a distinct and robust brand voice for NMDP BioTherapies was evident. Lauren entrusted our team with the task of positioning NMDP BioTherapies as the go-to company for biopharma buyers seeking cellular therapy services.

The Challenge

NMDP BioTherapies required a partner who could swiftly comprehend their intricate offerings and effectively communicate their value propositions to the media.

The Strategy

We inspired NMDP BioTherapies to adopt a fresh perspective on pitches and messaging, which ultimately led to significant media exposure that extended beyond mere press releases.

The Results

In a span of 18 months, our team secured 80 placements in the most influential biopharma publications.


Our Method

Our PR team employed a comprehensive approach to boost NMDP BioTherapies' visibility within the national biopharma market. This includes:

Media relations services that distinguish NMDP BioTherapies from their more recognized parent company.
Earned media interviews and article placements with leading life sciences publications to foster excitement for their life-saving cell sourcing and supply chain service offerings.
Innovative alternatives to media interviews that align with trade shows.
Ensuring message consistency for press releases and interview talking points.
Strategizing for interviews, thought leadership initiatives, and announcements.
Continuous media training and guidance for their executives/spokespeople.

“They elevated not only our brand awareness but our entire approach to public relations.”

“Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting, but exceeding, our expectations.”

Lauren Maxam

Senior Marketing Manager, NMDP BioTherapies