Life Sciences | Magento | Strategy & Design
VectorLabs specializes in Labeling and Detection Systems for Biological Science. They’ve been developing and manufacturing reagents since 1976 and been referenced in over 300,000 publications.
Vector Laboratories needed an eCommerce partner for commercialization. Their digital partner would help to improve the quality of the website in terms of organization, E-commerce, SEO, and content. Supreme, the first digital marketing agency exclusively for life sciences helped to fill that role and meet expectations.
"We Needed an E-Commerce Partner for Commercialization"
Vector Laboratories is a portfolio company of Maravai LifeSciences. Maravai LifeSciences acquires companies that have high growth potential but haven’t yet invested in the commercial side. They needed to find a E-commerce partner that improve the quality of the website in terms of organization, E-commerce, SEO and content.
Vector Laboratories looked for a number of vendors prior to selecting Supreme. Everyone else was a “jack-of-all-trades” whereas Supreme only focused on digital marketing and Search Engine Optimization. VectorLabs asked us to help them to lead all digital strategy, discovery, research, and design.
Through a process of information gathering involving customer user testing and SEO data analytics, we were able to make guided decisions for the best possible website.
Vector Laboratories successfully launched their newly designed website with increased speed, product organization and customer usability. As a result, customers are able to better navigate the website, find the products they need and view the resources to help them succeed in their research goals. In addition, through a process of constantly measuring and optimizing, we’re able to continue improving the website to better serve visitors.
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