Sitespeed is more and more important for both user experience and search engine rankings. If it’s taking over a few seconds to load your website completely, then your search engine ranking potential may be impacted. In fact, it’s been proven in this fantastic article just how important sitespeed is to search engines. The back-end performance of a website directly impacts search engine ranking. The back-end includes the web servers, their network connections, the use of CDNs, and the database servers. Website owners should explore ways to improve their TTFB. This includes using CDNs, optimizing your application code, optimizing database queries, and ensuring you have fast and responsive web servers.
Furthermore, sitespeed isn’t only about search engines and rankings. Instead, a low website dramatically affects user experience. Kissmetrics did a fantastic study on “How Loading Time Affects Your Bottom Line” A few key metrics included:
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you$2.5 million in lost sales every year.