Having enough quality content is extremely important for a website’s ranking potential. Unfortunately, often times, life science companies face the issue of clearly communicating the complex. Researchers are well aware that journals and peer reviewed articles must leave no details unturned. However, this conflicts with basic principles for effective marketing. Content needs to be presented clearly with a focus on the big picture ideas.
Generally, many life science companies have numerous products and services that include complex technical specifications, case studies, protocols, product information, and more. In order to simplify the website and reduce clutter, companies cut down or misplace SEO-beneficial. As a result, some of the best content for search engine ranking potential is stored away in hard to index tabs or PDF documents that bear little to no impact on ranking potential for search engines.
Later we will examine more in depth site architecture for optimal ranking potential. Most importantly, content must be laid out strategically utilizing an effective keyword map.