Google officially announced last year that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Other independent sources note that: Mobile now represents 65 percent of digital media time, while the desktop is becoming a “secondary touch point” for an increasing number of digital users. Therefore, its no wonder why as of April 2015, Google Search will be expanded its use of mobile-friendliness as a ranking signal. Google notes that “This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results.”
- Run a mobile usability test on Google at https://www.google.com/webmasters/ tools/mobile-friendly/
