Google officially announced last year that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Other independent sources note that: Mobile now represents 65 percent of digital media time, while the desktop is becoming a “secondary touch point” for an increasing number of digital users. Therefore, its no wonder why as of April 2015, Google Search will be expanded its use of mobile-friendliness as a ranking signal. Google notes that “This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results.”

Fig 27. An example of a poorly optimized website via Google’s mobile usability test

77. Follow Google’s suggestions to ensure mobile friendliness.

78. Ensure that the relationship between the mobile site and desktop site is established with proper markup.

  • If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
  • Does the mobile version canonical to the desktop version?

79. Check your website with multiple browsers via BrowserStack ($29-$99/month)