INTERNATIONAL

80. Place international versions on a subfolder rather than a subdomain.

For more information on the reasons for this, please visit our blog article on: “How to Use Subdomains vs Subfolders”.

Fig 28. Utilize Google’s developer console to check if your website is China-compatible.

81. Enable country based targeting in webmaster tools.

If the site is targeted to one specific country, is this specified in webmaster tools? If the site has international sections, are they targeted in webmaster tools?

82. Optimize your website for China.

In life sciences, one of the fastest growing sectors is overseas in Asia. However, China has unique requirements in order to display content through their firewall. In order to make your life sciences website visible and accessible, please follow our guide on: “3 Tips for American Life Science Companies Expanding to China”.