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Success Story: NMDP BioTherapies - Standing Out Through Earned Media
In a sea of cell and gene therapy biotech companies, NMDP BioTherapies has managed to distinguish itself, thanks to the power of earned media.
Lauren Maxam, the Senior Marketing Manager at NMDP BioTherapies, was faced with the challenge of enhancing the brand's visibility. The parent company, NMDP, is renowned for its marrow registry, which often led to confusion between the B2B BioTherapies group and the B2C registry: Be The Match.
The need for a distinct and robust brand voice for NMDP BioTherapies was evident. Lauren entrusted Clarity Quest (a Supreme agency) with the task of positioning NMDP BioTherapies as the go-to company for biopharma buyers seeking cellular therapy services.
"Clarity Quest (a Supreme agency) elevated not only our brand awareness but our entire approach to public relations."
Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting, but exceeding, our expectations.
Lauren Maxam
Senior Marketing Manager | NMDP BioTherapies
"Clarity Quest (a Supreme agency) elevated not only our brand awareness but our entire approach to public relations."
Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting, but exceeding, our expectations.
Lauren Maxam
Senior Marketing Manager | NMDP BioTherapies
NMDP BioTherapies is a pioneering organization that facilitates the discovery, development, and delivery of cutting-edge autologous and allogeneic therapies. They required a partner who could swiftly comprehend their intricate offerings and effectively communicate their value propositions to the media.
Clarity Quest (a Supreme agency) inspired BTMB to adopt a fresh perspective on pitches and messaging, which ultimately led to significant media exposure that extended beyond mere press releases.
In a span of 18 months, the Clarity Quest (a Supreme agency) team secured 80 placements in the most influential biopharma publications.
Our Method
Our PR team employs a comprehensive approach to boost NMDP BioTherapies' visibility within the national biopharma market. This includes:
- Media relations services that distinguish NMDP BioTherapies from the more recognized parent, Be The Match
- Earned media interviews and article placements with leading life sciences publications to foster excitement for their life-saving cell sourcing and supply chain service offerings
- Innovative alternatives to media interviews that align with trade shows
- Ensuring message consistency for press releases and interview talking points
- Strategizing for interviews, thought leadership initiatives, and announcements
- Continuous media training and guidance for their executives/spokespeople
