How Effective Public Relations Helped an Innovative Cell and Gene Therapy Biotech Company Stand Out in a Crowded Market

OVERVIEW

In a sea of cell and gene therapy biotech companies, NMDP BioTherapies has managed to distinguish itself, thanks to the power of earned media.

Lauren Maxam, the Senior Marketing Manager at NMDP BioTherapies, was faced with the challenge of enhancing the brand's visibility. The parent company, NMDP, is renowned for its marrow registry, which often led to confusion between the B2B BioTherapies group and the B2C registry.

The need for a distinct and robust brand voice for NMDP BioTherapies was evident. Lauren entrusted our team with the task of positioning NMDP BioTherapies as the go-to company for biopharma buyers seeking cellular therapy services.

The Challenge

NMDP BioTherapies required a partner who could swiftly comprehend their intricate offerings and effectively communicate their value propositions to the media.

The Strategy

We inspired NMDP BioTherapies to adopt a fresh perspective on pitches and messaging, which ultimately led to significant media exposure that extended beyond mere press releases.

The Results

In a span of 18 months, our team secured 80 placements in the most influential biopharma publications.