How we used digital marketing to establish the company as a leader in RNA in situ hybridization.

OVERVIEW

Advanced Cell Diagnostics (ACD) is a Bay Area startup that developed a revolutionary RNA in situ hybridization method. We helped ACD share their discovery and establish themselves as leaders in the field by using proven digital marketing strategies which allowed them to rank at the top of Google for virtually all of their relevant keywords.

The Challenge

ACD’s technology was revolutionary, but they needed a strong digital presence to help get more people to adopt it. As a small startup in the Bay Area, they didn’t have the time or expertise to launch digital campaigns that would boost their presence on Google and other networks.

The Strategy

We led all digital strategies when it came to driving traffic and turning those visitors into prospects.

Quickly their top commercial intent keywords such as RNA-ISH were ranking on the top of Google, and when combined with Paid Search ads, ACD’s growth began to take off.

The Results

Over the first five years of our engagement, ACD grew tremendously, largely in part due to strong digital marketing campaigns for both awareness and lead generation.

They were eventually acquired by Bio-Techne, and Supreme for the last five years has continued our partnership now under their new ownership.