DANFORTH HEALTH

How Danforth Health Generated 234 C-Suite Leads in 3 Months at Half the Industry Standard CPL

CLIENT

DANFORTH Health

INDUSTRY

Life Sciences/Biotech Consulting

SERVICES

Digital Strategy

LinkedIn Ads

Google Ads

CRO

Content Marketing

OVERVIEW

Danforth Health is a specialised consulting firm dedicated to supporting the life sciences industry. The company partnered with Supreme Optimization to build a scalable digital lead generation engine. Our campaign targeted hard-to-reach biotech C-suite executives and delivered 234 high-quality leads in three months at an average cost per lead of just $40, far below industry benchmarks.

The Challenge

Having established a solid foundation in the industry as a provider of CFO advisory, finance, and accounting services, Danforth was expanding into new service areas and geographies and needed a way to generate growth beyond referrals.

The company’s growth goals called for a unified strategy, clear plan of action, and defined KPIs. Danforth turned to Supreme Optimization to develop a holistic digital marketing strategy to generate high quality leads and boost online visibility across all its service areas.

The Strategy

Supreme Optimization began by conducting a comprehensive marketing audit to identify gaps in Danforth’s digital presence. Our team then refined Danforth’s buyer personas and built an integrated marketing plan combining targeted LinkedIn Ads campaigns (for targets at the awareness and consideration stages of their buying journey) with Search Ads (to capture leads with higher purchase intent).

Supporting assets included CRO-optimized landing pages and a new content piece tailored to early-stage buyer needs.

The Results

Within three months, the campaign significantly outperformed industry norms for lead generation, engagement, and cost efficiency.

We generated over 200 qualified leads at around $40 each (less than half the typical cost). All leads held senior roles, such as Founders, Co-Founders, C-Suite Executives, Directors, and Presidents, which was precisely the intended audience.

Key Metrics

234

Qualified Leads Generated

The campaign attracted 234 senior-level leads, including C-suite, founders, and directors—Danforth’s exact target audience.

$40

Average Cost Per Lead (CPL)

Achieved more than 47% cost savings compared to typical industry CPLs of $75–$150.

27%

Lead Form Completion Rate

27% of users who clicked on the ad completed the lead form—over 3x the industry benchmark of 8%

“We engaged Supreme Optimization to build a digital strategy for lead generation and they did an excellent job from start to finish, including on-going reporting and refinement to get the best returns on our investment.”

“Working with other agencies and experiencing how bad a relationship can be with an external partner, I'm so glad I get to work with Supreme. Supreme just makes it really, really easy to work with them.”

Felicia Krupps

Senior Director,  
Marketing and Communications