The Digital Marketing Guide for Patient Recruitment

9 Proven Ways to Attract More Patients to Your Clinical Trials Using Digital Advertising

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See What’s Inside

From awareness to enrollment and beyond, this practical guide covers every stage of the patient recruitment funnel. Across its 33 pages, we provide tips and insights to help you avoid wasted ad spend and reach qualified participants with precision and speed. Download the eBook today to learn how to:
Target high-intent patients with specific Google keyword combos
Build trust with patient imagery
Train Meta's algorithm to find eligible patients
Reach niche communities with programmatic advertising
Nurture leads with a multi-stage retargeting funnel
Enroll website visitors with proven trial website layouts
Qualify patients faster with smart pre-screener forms
Build a trial brand that patients trust
Track your candidates effectively using a patient management platform
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Meet The Authors

Ben Duffield

Director of Patient Recruitment
Ben is the Director of Patient Recruitment at Supreme and has spent over a decade working at the intersection of patient recruitment and life science marketing. With 15 years of experience building and leading digital marketing teams across digital ads, SEO, design, and strategy, he’s worked with some of the world’s top CROs and biotech companies. At Supreme, Ben partners with clients to identify and close critical gaps in their digital enrollment strategies.

Dr. Paul Avery

Vice President, Marketing
Paul is the VP of Marketing at Supreme Group. With a PhD from Cambridge, a background in gene regulation and medical research, and over 15 years of agency-side experience, he brings deep expertise at the intersection of life science research, commercialisation, and marketing strategy.

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"Working with Supreme, we've been able to improve user experience on our website, optimize our use of Salesforce for workflow, and also pilot different paid media activities to improve the quality of our donors”

Jennie Starr

Head Clinical Recruitment, Donor Program for Vowst Head Marketing and Brand for GoodNature, a Nestle Health Science program

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MDX HEALTH