Advanced Cell Diagnostics

Life Sciences  |  Drupal  |  Digital Marketing

Advanced Cell Diagnostics

The revolutionized RNA in situ detection platform

Back when we began working with Advanced Cell Diagnostics five years ago, they were just a small startup in the Bay Area. They had this revolutionary RNA in situ hybridization method for the detection of target RNA within intact cells and needed to share it with the world.

We partnered with ACD in 2012 to help them begin to be found on organic search for both keyphrases and image searches. Shortly after we began optimizing their website, ACD began to rank on the top page of Google for the majority of their revenue-driving keywords, including RNA in situ hybridization, RNA ISH, and more.

Today, we manage all of Advanced Cell Diagnostics’ digital campaigns, including SEO, Google AdWords, Facebook advertising and LinkedIn. ACD has cemented themselves as a leader in RNA in situ hybridization by ranking at the top of Google for virtually all of their relevant keywords.

The Story

How we helped ACD become a leader in
digital marketing

The Challenge

As a small startup in the Bay Area, ACD still didn’t have the expertise or bandwidth to launch numerous digital campaigns to propel them into the spotlight on Google and other networks. Their technology was revolutionary, but they needed a strong digital presence to help push adoption.

The Strategy

The first place we started was with SEO — a quick win if we could get some of the revenue-driving keywords, such as RNA ISH, to rank on the first page of Google. ACD also had numerous beautiful images that illustrated their technology, so we also wanted people to see what they were capable of when performing a Google image search.

The Result

Today, ACD has established itself as the leader in RNA in situ hybridization by dominating the search engine rankings for both keyphrases and image search. Now, we’ve moved on to other networks as well, such as LinkedIn and Facebook, to drive more traffic and leads from digital advertising.

Comprehensive Life Science SEO

Drive more quality traffic by utilizing our 82-step process.

Our clients see an average 243% improvement in organic traffic after utilizing our SEO services. We’re confident that when it comes to life science SEO, no one does it better than we do. In our continually improving and adapting process, we cover everything, including:

  • Initial Setups and Audit
  • Keyword Research
  • Competitive Content Audit
  • On-Page Content Optimization
  • Link Building & Link Health
  • Accessibility & Indexation
  • Site Architecture and Internal Linking
  • Technical Issues
  • Mobile Usability
  • International SEO

We’ll work closely with you and your team to make sure that we get your website in front of the audiences who are specifically looking for what you offer.

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Paid Digital Advertising

Capture more leads on Google AdWords, LinkedIn, and Facebook

We lead and manage all digital advertising for Advanced Cell Diagnostics on three of the major networks. With three Advanced Certified Google AdWords Specialists in-house, we’re able to continually provide a stream of fresh ideas to test and implement so ACD can stay ahead of competition by remaining agile with professionally managed campaigns measured by clear conversion goals.

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Let’s take a look at your website together and
figure out your best options for business growth.

Let’s take a look at your website together and figure out your best options for business growth.