Illumina

Life Sciences  |  Landing Pages  |  Google AdWords

Illumina Digital Marketing Case Study

Illumina

Illumina is a leader in genomics — an industry at the intersection of biology and technology.

Illumina, Inc. is an American company incorporated in April 1998 that develops, manufactures and markets integrated systems for the analysis of genetic variation and biological function. In 2014, Illumina was named the world’s smartest company by MIT Technology Review.

We partnered with Illumina to help research keywords for Google AdWords and craft compelling landing pages. By combining copywriting with ad and landing-page creation, we were able to help Illumina with their content marketing campaigns.

The Story

See how we helped Illumina leverage Google AdWords for content marketing

The Challenge

Illumina recently launched a new content marketing campaign around a fantastic resource comparing qPCR, Sanger Sequencing and Targeted Resequencing. However, without compelling top-of-the-funnel landing pages and copy that spoke in the same language as researchers, it would be harder to persuade interested leads to opt in.

The Strategy

We were immediately able to do a deep dive into keyword research to figure out exactly what Illumina’s target audience was searching for. Then we built compelling text ads, display advertisements and landing pages to get the click and convert the lead.

The Result

In the end, Illumina had numerous high performing ad groups that targeted numerous relevant keywords across application areas. The increased traffic and split testing of landing pages helped to isolate top-performing campaigns to further scale Google AdWords.

Illumina Adwords and Content Marketing Case Study

Google AdWords & Content Marketing

Get the click with targeted, compelling advertisements — get the lead with a great landing page.

We have three in-house Advanced Certified Google AdWords Specialists on our team in addition to our official Google Partner Network badge. We’re here to help you build out the perfect Google AdWords campaign focused on results. Just a few of the services we offer here include:

  • Initial Setups and Audit
  • Campaign and Ad Group Creation
  • Keyword Research
  • Competitive Analysis
  • Ad Design
  • Landing Page Design
  • Split Testing and Ad Writing
  • Weekly Optimization and Maintenance

We’ll work closely with you and your team to make sure that we get your content in front of your perfect audience.

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