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Success Story: NORSTELLA - Triumph in the Pharmaceutical Technology Landscape
Embarking on a Journey from Conception to Patients
Maureen Ladouceur, Chief Commercial Officer, and Amie Podolak, Senior Vice President of Marketing, faced a difficult challenge. They had just launched the 'Norstella' brand, a consolidation of 5 distinct entities under one umbrella.
The task for us was clear: develop this emergent brand into a key player, positioning Norstella as a leader in the industry. Through a combination of owned and earned media campaigns, our mission was set: build awareness, create brand recognition, and encourage deep engagement.
"Clarity Quest (a Supreme agency) brought us so much activity across both owned and earned campaigns we had to tell them to slow down."
"What a great problem to have, an agency that is performing and delivering on its promises. I am excited to continue to work with them for the next 12 months"
Amie Podolak
SVP, Marketing, Norstella
"Clarity Quest (a Supreme agency) brought us so much activity across both owned and earned campaigns we had to tell them to slow down."
"What a great problem to have, an agency that is performing and delivering on its promises. I am excited to continue to work with them for the next 12 months"
Amie Podolak
SVP, Marketing, Norstella
Insights Igniting Action: Enabling Pharma Evolution
As Norstella's trusted partner and agency of record, we developed a dual-pronged approach to build awareness and promote engagement. However, before we launched our campaigns, we first focused on crafting earned and owned messaging, further defining the brand's voice and identity.
Amplifying Impact: The Power of Earned Media
Empowering Presence: The Influence of Owned Media
A Symphony of Messaging & Positioning
Triumphs in Earned Media
November - December 2022
12
Strategic Placements
7.38 Million
Impressions*
Performance: Q4 2022 - Q1 2023
19
Strategic Placements
9 Million
Impressions*
*Acknowledging a significant release spotlighting another Norstella acquisition
Showcasing Earned Media Excellence
Norstella's partnership with Clarity Quest (a Supreme Agency) entered a new 12-month phase as their Corporate PR and Media Relations Agency.
Owned Media
Exceeding Benchmarks in LinkedIn Paid Campaigns
Driving Surge in Website Engagement
Engaging the Titans: Key Pharmaceutical Corporations with C-Level Influence
Merck | Janssen | Lilly | Novartis | Gilead | GlaxoSmithKline | Pfizer | Bristol Myers Squibb | Sanofi | Takeda | AstraZeneca | AbbVie
A Confluence of Triumphs: Crafting Brand Recognition
We not only fulfilled but exceeded their aspirations. Our strategic curation of their brand narrative, and positioning it amongst the other 5 brands effectively reached their desired target demographic. Whether it's perusing a trade article or downloading an insightful infographic on LinkedIn, Norstella was well positioned for interaction and engagement.
In recognition of these achievements, Norstella has extended our partnership by an additional 12 months in support of our earned and owned initiatives.
Our Marketing Services Provided:
