Sheldon Zhai

Be brutally honest with yourself. Truly listen. Do 10% more.

Sheldon has been a serial entrepreneur since he was twelve years old when he started his first business assembling desktop computers and selling them online. His technical background in web development and digital marketing intertwined with an academic background in molecular biology ultimately gave rise to Supreme Optimization. Together with the team at Supreme Optimization, he’s worked with hundreds of companies to grow their businesses digitally using effective and ethical digital marketing strategies.

Sheldon’s expertise’s lie much beyond just digital strategy – he is addicted to tackling problems, anticipating issues before they arise, and providing ‘big picture’ solutions to help companies succeed. His personal mission is to help life science businesses effectively communicate revolutionary technologies with their customers through incredible digital experiences.

Favorite Books

  • Linchpin by Seth Godin
  • Leonardo da Vinci by Walter Isaacson
  • The Fountainhead by Ayn Rand
  • The War of Art by Steven Pressfield
  • 7 Habits of Highly Effective People by Stephen R. Covey


  • Writing
  • Performing Arts
  • League of Legends
  • Brazilian Jiu Jitsu / MMA