Don’t make your users think. A good website allows users to accomplish their intended tasks as easily as possible.
The truth is that marketing teams, designers, developers and digital strategists are probably not the typical users of your website. In fact, it’s possible that because your team are experts in your field, you’ve forgotten that your first-time customers aren’t.
That’s why live usability testing is so important for any customer-centric website. It lets the people using your website give input to the website’s design rather than solely designing by the input of your stakeholders. It’s like the digital version of the old adage “Measure twice, cut once.”
Define your web personas
Understand their goals, hopes and dreams
Truly understand your audience on an individual basis.
It’s easier and more effective to think of a specific person when you’re writing content or designing a user experience than to use a general list of traits for a particular demographic. In the digital age, specific marketing to specific individuals is dramatically more impactful than general content to faceless people.
Give the people what they want
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Let’s take a look at your website together and
figure out your best options for business growth.
Let’s take a look at your website together and figure out your best options for business growth.