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April 11, 2018

Unique Mechanism

Published by Sheldon Zhai
Now, the question becomes, “What if there is no Unique Mechanism?” Understanding the level of customer sophistication in your marketplace[...]
April 11, 2018

Accessing Marketplace Sophistication

Published by Sheldon Zhai
When it comes to building a website and creating a digital marketing campaign, oftentimes we think about the wrong things.[...]
April 11, 2018

Introduction

Published by Sheldon Zhai
Welcome to the conversion optimization portion of this training. Before we get into the strategies and tactics that are going[...]
April 11, 2018

Teaser

Published by Sheldon Zhai
Welcome to the Life Science Marketing Lab. If you’re a life science marketer and you’re struggling to find niche traffic[...]
March 12, 2018

Episode Five: Life Science AdWords Secrets feat. Eric Southwell, AdWords Specialist

Published by Sheldon Zhai
Google AdWords remains one of the most powerful ad networks available to target both B2B and B2C audiences. In this[...]
March 12, 2018

Episode Four: Life Science AdWords and SEM Secrets

Published by Sheldon Zhai
When done right, the results from paid advertising can be incredible, especially because most people in the life science space[...]
March 12, 2018

Episode Three: Life Science SEO Secrets

Published by Sheldon Zhai
SEO remains ones of the most vital long-term investments that any life science company can make. In this episode, we’ll[...]
March 12, 2018

Episode Two: Actionable Tips to Optimize Your Life Science Website for Conversions

Published by Sheldon Zhai
There are two ways to double your website conversions: double your traffic or double your conversion rate. Oftentimes it’s easier[...]
March 12, 2018

Episode One: The Four Keys to an Effective Digital Marketing Campaign

Published by Sheldon Zhai
Life science marketing can be overwhelming if you don’t have a good plan. Between trade shows, conferences, compliance, paid advertising[...]
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