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April 11, 2018
Introduction
Published by
Sheldon Zhai
Welcome to the conversion optimization portion of this training. Before we get into the strategies and tactics that are going[...]
April 11, 2018
Teaser
Published by
Sheldon Zhai
Welcome to the Life Science Marketing Lab. If you’re a life science marketer and you’re struggling to find niche traffic[...]
March 12, 2018
Episode Five: Life Science AdWords Secrets feat. Eric Southwell, AdWords Specialist
Published by
Sheldon Zhai
Google AdWords remains one of the most powerful ad networks available to target both B2B and B2C audiences. In this[...]
March 12, 2018
Episode Four: Life Science AdWords and SEM Secrets
Published by
Sheldon Zhai
When done right, the results from paid advertising can be incredible, especially because most people in the life science space[...]
March 12, 2018
Episode Three: Life Science SEO Secrets
Published by
Sheldon Zhai
SEO remains ones of the most vital long-term investments that any life science company can make. In this episode, we’ll[...]
March 12, 2018
Episode Two: Actionable Tips to Optimize Your Life Science Website for Conversions
Published by
Sheldon Zhai
There are two ways to double your website conversions: double your traffic or double your conversion rate. Oftentimes it’s easier[...]
March 12, 2018
Episode One: The Four Keys to an Effective Digital Marketing Campaign
Published by
Sheldon Zhai
Life science marketing can be overwhelming if you don’t have a good plan. Between trade shows, conferences, compliance, paid advertising[...]
December 19, 2017
5 Lessons I Learned from Working 24/7 With the Top Life Science Companies in 2017
Published by
Sheldon Zhai
In 2016, we discovered that 57% of life scientists use search engines as their #1 source for finding new products and services.[...]
March 23, 2017
The HUGE Problem With Your Life Science Website
Published by
Sheldon Zhai
I couldn’t sleep well the past few nights. A few weeks ago it was my birthday, and one of the[...]
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