5 Top Lessons Learned in 2017

In 2017, we have seen adaptive life science companies, including ThermoFisher and Bio-Rad, respond to the market by increasing their budget for Search Engine Marketing by 300%-400% (see graphic below). Click to learn the 5 biggest lessons that we learned from working 24/7 with the top life science companies in 2017.

Life Science SEO eBook

Over the past seven years, my team and I have consulted over 100 life science companies ranging from startups to publicly listed companies. As a result, companies have received up to 100% increases in traffic in just the first few months after implementation. Ongoing SEO optimizations have resulted in increases of 500% or more of organic traffic to the website.

Podcast

Join Sheldon and Leigh on their life science digital marketing podcast to learn everything about digital marketing for life science companies – from SEO, Digital Advertising, and UX Design to Content Marketing and more.

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March 12, 2018

Episode Four: Life Science AdWords and SEM Secrets

Published by Sheldon Zhai
When done right, the results from paid advertising can be incredible, especially because most people in the life science space[...]
March 12, 2018

Episode Three: Life Science SEO Secrets

Published by Sheldon Zhai
SEO remains ones of the most vital long-term investments that any life science company can make. In this episode, we’ll[...]
March 12, 2018

Episode Two: Actionable Tips to Optimize Your Life Science Website for Conversions

Published by Sheldon Zhai
There are two ways to double your website conversions: double your traffic or double your conversion rate. Oftentimes it’s easier[...]
March 12, 2018

Episode One: The Four Keys to an Effective Digital Marketing Campaign

Published by Sheldon Zhai
Life science marketing can be overwhelming if you don’t have a good plan. Between trade shows, conferences, compliance, paid advertising[...]
December 19, 2017

5 Lessons I Learned from Working 24/7 With the Top Life Science Companies in 2017

Published by Sheldon Zhai
In 2016, we discovered that 57% of life scientists use search engines as their #1 source for finding new products and services.[...]
March 23, 2017

The HUGE Problem With Your Life Science Website

Published by Sheldon Zhai
I couldn’t sleep well the past few nights. A few weeks ago it was my birthday, and one of the[...]
January 18, 2017

If You’re Not Doing SEO for Your Life Science Company, You’re Losing

Published by Sheldon Zhai
The digital marketing of TripAdvisor.com is seven years ahead of the top life science company. Why do we not innovate[...]
July 18, 2016

Choosing the Right CMS and eCommerce Solutions for Life Science Websites

Published by Sheldon Zhai
Building a new website can be a stressful process but it doesn’t necessarily have to be. The most important step[...]
July 15, 2016

How Much Does a New Life Sciences Website Cost? Why $30,000 is a Bargain.

Published by Sheldon Zhai
There’s a sequence of questions we get asked the most when we are scoping out a new life sciences website.[...]
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